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Conversion Rate Calculator

Calculate your website or campaign conversion rate. Enter your visitors, conversions, and average order value to see revenue generated and the impact of improving your conversion rate by 0.5%.

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Conversion Rate Formula

Conversion Rate = (Conversions ÷ Visitors) × 100
Revenue = Conversions × Average Order Value
Improved Revenue = Visitors × (CVR + 0.5%) × AOV
'What counts as a conversion?', 'answer' => 'A conversion is any desired action: a purchase, form submission, phone call, email sign-up, app download, or free trial start. Define your conversion goal clearly before measuring rate.'], ['question' => 'Why is a 0.5% CVR improvement significant?', 'answer' => 'Small CVR improvements compound with volume. If you have 10,000 visitors/month at $85 AOV, going from 2% to 2.5% CVR adds 50 conversions = $4,250/month extra revenue with the same ad spend.'], ['question' => 'How do I improve my conversion rate?', 'answer' => 'Test your headlines, CTAs, and page layout with A/B testing. Improve page speed, simplify checkout, add social proof (reviews, trust badges), and ensure your offer matches visitor intent.'], ]" />

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